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"Southern Royalty: A Countdown of the Top 10 Hip-Hop Icons Who Shaped the Culture, Craft, and Legacy

  • Nov 18, 2023
  • 8 min read

Updated: Jan 5




10.Curren$y: Known for his laid-back flow and prolific output, Curren$y has maintained a dedicated fan base and influenced a new wave of artists with his smooth, introspective style. Curren$y, originally associated with Master P's No Limit Records, became one of the notable artists to transition from that label to another major New Orleans powerhouse, Cash Money Records. His move to Cash Money Records in 2006, where he was the first artist signed to Lil Wayne's Young Money Entertainment imprint, marked a significant phase in his career. This period predates the rise of artists like Drake and Nicki Minaj as major figures on the label.

However, in December 2007, Curren$y decided to part ways with Cash Money Records and pursue an independent path to shape his own musical identity and build his brand. Curren$y's journey showcases his resilience, adaptability, and determination to carve out his own niche in the music industry, contributing to his success as an independent artist with a dedicated fan base.


9.Killer Mike: A socially conscious rapper with powerful lyrics, Killer Mike has been a force in the Southern hip-hop scene. His collaborations with El-P in Run the Jewels and recent resurgence in 2023 with latest project titled "MICHAEL" have further solidified his impact.


8. Ludacris: Ludacris brought charisma, wit, and lyrical prowess to the Southern rap scene. With his unique style and energetic delivery, Ludacris made a significant impact on the mainstream. Ludacris transformed the Southern rap scene, turning everyday life into vivid storytelling with his unique visuals and clever, out-of-this-world metaphors. Through his rhymes, he didn't just rap about Southern culture—he painted it, capturing both humor and grit while maintaining lyrical dexterity. With over 14 million records sold during the peak of his career, Ludacris created what many call a "Ludaverse," showcasing the dynamic essence of Southern living in a way that remains unmatched. Ludacris, originally known as "Chris Lova Lova," entered the music scene through a unique path. Before making his mark as a successful rapper, Ludacris worked as an intern for Hot 97.5 (now Hot 107.9) in Atlanta. During his time at the radio station, he not only helped set up for the morning show but also showcased his rapping skills by delivering live promos on DJ sets. Ludacris's creative and artistic approach to visuals in music, coupled with his distinctive rapping style, eventually propelled him to become a prominent figure in the hip-hop industry.


Ludacris, beyond his accomplishments in the rap scene, has made a major leap into the world of movies and acting, establishing himself as a prominent figure in the entertainment industry. He is a prominent actor and entrepreneur that has won multiple Grammy Awards and has been a key figure in bringing attention to the Atlanta hip-hop scene.

His transition to acting began with roles in films like "2 Fast 2 Furious," and he went on to become a key character in the highly successful "Fast & Furious" film franchise.


For more on Ludacris's impact and record sales, you can explore the full article here.


7.TI: With a successful career spanning decades, TI has been a dominant force in Southern rap. His versatile style, lyrical prowess, and impact on the mainstream have solidified his place among the greatest. T.I.’s second album released in 2003, Trap Muzik, he makes acclaim he solidified the foundation of the trap music genre. With standout tracks like “Doin’ My Job,” produced by Kanye West (now Ye). This song highlights the struggles and realities of hustling, aiming to shed light on a misunderstood lifestyle. With lines reflecting both the necessity and the humanity behind the hustle, T.I. establishes a narrative of resilience and survival many can reflect upon. "You get to know us, you'll love us but you can't change us (naw) Really we rather be rich and famous But in the mean time were forced to slang dust 'Dro or crack cocaine, Penicillin to Rogaine Ecstacy, Viagra, whatever'll get the dough mayne I'm tired of people misrepresenting my domain Oh you think we out here killing for nothing, hustlin for no gain"--His candid storytelling and powerful lyricism cemented his role as a pioneer in defining the ethos and sound of trap music.


Additionally, T.I. expanded his influence beyond music in 2006 with his role in the film "ATL," a coming-of-age drama set in Atlanta. T.I.'s involvement in the movie contributed to his visibility in mainstream popular culture, showcasing his versatility as an artist and entertainer. (T.I.'s album "King" and its impact on his career, along with the release of the film "ATL" in the same year, 2006)


6.UGK (Underground Kingz): Bun B and Pimp C, collectively known as UGK, have left an indelible mark on Southern hip-hop. Their influence extends beyond their region, shaping the sound of rap as a whole.UGK (Underground Kingz), consisting of Bun B and Pimp C, is a cornerstone of Southern rap, blending raw storytelling with smooth production to define an era. Their debut album, Too Hard to Swallow (1992), showcased their ability to pair socially charged narratives with funk-inspired beats, as seen in "Something Good," which flipped Rufus and Chaka Khan’s classic track. By the time Ridin’ Dirty dropped in 1996, UGK had become the voice of Texas street culture, offering gritty insights amidst the East Coast vs. West Coast feud. Tracks like “Diamonds & Wood” epitomize their influential sound, establishing UGK as pioneers who brought authenticity and pride to Southern hip-hop. Pimp C’s unfiltered charisma and Bun B’s profound lyricism continue to resonate as the duo remains a blueprint for rap’s evolving landscape.


5. Project Pat: A Memphis rap legend, Project Pat has had a profound impact on the Southern rap scene with his gritty lyrics and unique delivery.

Project Pat's distinctive voice and style have indeed left a lasting impact on the hip-hop scene, and many contemporary artists have sampled or been influenced by his work. Project Pat's contributions to Memphis rap and the Southern hip-hop sound have influenced not only the artists from his region but also those across the broader hip-hop landscape. Project Pat’s debut album Ghetty Green (1999) introduced a raw, unfiltered style that remains iconic, especially with its reliance on DJ Paul and Juicy J’s haunting Three 6 Mafia production.


The influence of sample-heavy Three 6 Mafia production is evident across today’s music landscape, with their signature sound resonating in the catalogs and celebrated hits of numerous artists. Sampling, defined as “using segments of pre-recorded music to create new compositions,”. Tracks like “You Know the Biss” showcased Pat’s storytelling grit, while his 2001 classic Mista Don’t Play: Everythang’s Workin delivered mainstream hits like “Chickenhead” and “Don’t Save Her.” With his horror-trap vibe, dragged-out rhyme cadences, the album’s grimy aesthetic and vivid narratives, Pat’s artistry remains unmatched in its originality.


4. 8Ball & MJG: Pioneers of Southern hip-hop, 8Ball & MJG are known for their distinctive Southern Memphis sound and influential contributions to the genre. Their impact is evident in the work of many artists who followed. With albums like Comin' Out Hard and On Top of the World, 8Ball & MJG redefined Southern hip-hop in the 90s, laying down a foundation that still influences the genre today. Their raw storytelling, intricate rhyme schemes, and Memphis-rooted perspective shaped the sound of the South, paving the way for artists like T.I., Big K.R.I.T., Future, and Don Trip. Over two decades later, their legacy endures, inspiring both rappers and producers like Drumma Boy, who blend the Memphis grit with broader Southern rap aesthetics, making 8Ball & MJG true pioneers of Southern hip-hop culture.


3. OutKast: OutKast's Journey: From the Dungeon to Hip-Hop Icons

OutKast’s rise began deep in Atlanta’s underground with the support of the legendary Dungeon Family, a collective that included influential artists like Goodie Mob. Rico Wade, the mastermind behind the group, provided OutKast with creative freedom and a place to hone their sound in his basement studio—the "Dungeon." OutKast’s debut album, Southernplayalisticadillacmuzik, set the stage, challenging the industry's East and West coast dominance. In 1995, they made a bold stand at the Source Awards, declaring, “The South got something to say,” calling out the lack of respect for Southern rap.

Their groundbreaking success reached new heights with the release of the double album Speakerboxxx/The Love Below in 2003, showcasing Big Boi’s sharp lyrics and Andre 3000’s genre-bending creativity. This project, rooted in funk, soul, and hip-hop, went on to sell over 13 million copies and earned diamond certification. It paved the way for other Southern artists, proving that they could create art without sacrificing their roots. OutKast's daring innovations reshaped Southern hip-hop, opening doors for acts like Goodie Mob.


It surpassed iconic projects like Eminem’s The Eminem Show, becoming the best-selling hip-hop album of all time. The creative risks OutKast took paved the way for future Southern artists, inspiring them to explore a wide spectrum of sounds—funk, hip-hop, soul, and R&B.

Their groundbreaking work echoed through the modern hip-hop landscape, influencing not just the Atlanta scene but Southern rap as a whole. For instance, Rae Sremmurd's SR3MM brought the dual-album concept back into the spotlight, mirroring OutKast's 2003 project with a contemporary twist. OutKast’s legacy remains a testament to the South’s resilience and innovation, proving that true artistry knows no bounds, transcending genre limitations and geographical barriers.

OutKast didn’t just change hip-hop—they created a lane for Southern artists to embrace their full creative potential, and that influence is still felt in today’s music. The world of hip-hop has never been the same since they first invaded the planet as ATLiens.


2. The Gheto Boys: "Scarface is often referred as your favorite rapper's favorite rapper"

As a member of the Geto Boys and a solo artist, Scarface has been a lyrical force in Southern rap, addressing societal issues and influencing subsequent generations of artists with his gritty, honest storytelling. The acknowledgment of Scarface as a highly respected figure in the rap community is widespread. Many consider him one of the greatest storytellers in rap history due to his vivid and compelling lyrics that paint a detailed picture of the struggles and realities he and others faced.


Willie D second half of the distinctive Geto Boys Houston voice has been documented.Willie D, the outspoken second half of Houston’s legendary Geto Boys, has long used his aggressive, thought-provoking style to tackle pressing political and social issues. Originally formed under Rap-A-Lot Records in 1986, Willie D brought an unmatched intensity to the group, shaped by his background as a Golden Gloves-winning boxer in Texas. His recent collaboration with Scarface, Propain, and D Boi on "Hoodiez," a tribute to Trayvon Martin, exemplifies his commitment to addressing systemic injustice through music, solidifying his legacy as a fearless voice in hip-hop.


1. Lil Wayne: Forefather of Modern Rap Scene: Widely regarded as one of the greatest rappers of all time, Lil Wayne's impact on Southern hip-hop and the rap industry as a whole is immense. With a prolific output, unmatched wordplay, and a lasting legacy, Lil Wayne takes the top spot on this list. Lil Wayne redefined hip-hop with his mixtape era, featuring iconic series like No Ceilings and The Drought Is Over, alongside undefeated Gangsta Grillz collaborations with DJ Drama. His 2010 album Rebirth shattered genre barriers, merging rap and rock, a bold move following the massive success of Tha Carter III, which sold over a million copies in its first week. Wayne’s influence birthed a generation of stars like Travis Scott, Playboi Carti, Future, and Kendrick Lamar while solidifying Drake, Nicki Minaj, and Tyga as household names. A true GOAT, Wayne’s legacy continues to shape the music industry.

 
 
 

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